Enter your total marketing and sales spend, new customers acquired, and LTV — get your CAC, LTV:CAC ratio, payback period, and cost breakdown instantly.
All costs to attract prospects
Costs to convert prospects to customers
Acquired customers and lifetime value
Your CAC appears here as you type
Enter marketing and sales spend separately — ads, agency fees, salaries, commissions, and tools all included.
Know whether your customer acquisition is efficient before you scale — with benchmark analysis built in.
Calculate how many months of gross profit it takes to recover your customer acquisition cost.
No signup, no limits. Calculate your CAC, model scenarios, and make smarter growth decisions — free forever.
CAC, LTV:CAC ratio, and payback period — calculated instantly from your real spend data.
Input your total marketing spend — ads, agency fees, tools, and content. Then add sales spend: rep salaries pro-rated to acquisition time, commissions, and CRM costs.
Enter the number of net-new paying customers acquired in the same period, your average customer lifetime value, and your gross margin percentage.
See your CAC, LTV:CAC ratio, and payback period instantly. Adjust inputs to model improvements — better targeting, higher conversion rates, or tighter sales cycles.
Everything you need to understand CAC, LTV:CAC ratio, payback period, and how to use them to grow profitably.
The short answer: because scaling without knowing your CAC is scaling blind.
No account, no trial, no credit card. Every calculation, completely free.
Three key growth metrics calculated together — so you know whether your acquisition is efficient before you scale it.
Adjust spend, conversion rates, or LTV and see the impact on your payback period in real time — before making a budget decision.
Enter your numbers and know your CAC in under a minute. No signup required.
Calculate now — it's freeCommon questions about customer acquisition cost and growth metrics