The purpose of this policy is to define the principles and procedures for the retention and secure disposal of personal data processed by Agency Handy, in accordance with the General Data Protection Regulation (GDPR) and other applicable privacy laws. This ensures that data is not retained longer than necessary and is disposed of in a manner that maintains confidentiality and prevents unauthorized access.
This policy applies to all personal data processed by Agency Handy in its role as a data controller or data processor, including but not limited to customer, employee, vendor, and marketing data, across all departments (HR, IT, Marketing, Sales, Finance).
The Privacy Compliance Team, under the supervision of the Data Protection Officer (DPO), is responsible for implementing and maintaining this policy. Data owners across departments are accountable for executing retention and disposal procedures specific to their functions.
Type of Personal Data | Purpose of Collection | Retention Period |
Customer account data (name, email, company) | Service delivery, communication, account management | 6 years after end of customer relationship |
Marketing data (newsletter subscriptions, campaign interactions) | Consent-based marketing and outreach | Until consent is withdrawn or 2 years of inactivity |
Employee records (HR, payroll, contracts) | Employment obligations, payroll, benefits | 6 years after termination of employment |
Job applicant data (CVs, interview notes) | Recruitment and candidate evaluation | 12 months from last interaction |
Vendor and payment data | Contractual and financial obligations | 7 years from transaction date |
Analytics & usage data (e.g., Google Analytics) | Site performance and visitor behavior analysis | Up to 14 months (in accordance with Google settings) |
Support tickets and communications | Customer support and service improvement | 3 years from last contact |
Once the applicable retention period has expired, data is either securely deleted or anonymized, unless continued retention is required for legal or regulatory reasons.
Agency Handy retains personal data only for as long as necessary to fulfill the purposes for which it was collected and processed, in line with the lawful bases defined under the General Data Protection Regulation (GDPR). The lawful bases that justify data retention include:
This policy is reviewed annually or in response to significant changes in regulation or business processes.
Agency Handy is committed to transparency regarding the retention and disposal of personal data. In accordance with Articles 13 and 14 of the GDPR, data subjects are informed at the time of data collection (or within a reasonable period thereafter) of:
Where personal data is to be retained beyond its original purpose or for a longer period than initially communicated, Agency Handy will notify the data subject of the change and the reason for extended retention unless prohibited by law or if such notification proves impossible or involves disproportionate effort.
If a data subject requests erasure of their data (“right to be forgotten”), Agency Handy will assess the request in light of existing retention obligations and inform the data subject of the outcome, including reasons if the request is denied due to overriding legal obligations.
Where the continued storage of personal data is required for statistical, research, or analytical purposes but not for identifying individuals, Agency Handy will implement data anonymisation techniques in line with GDPR Recital 26 and industry best practices. Anonymised data is no longer considered personal data and may be retained for longer periods, provided it cannot be re-identified using any reasonably available means.
Anonymisation may involve:
To ensure ongoing compliance with data minimisation and storage limitation principles, Agency Handy will conduct periodic audits of retained data, with a focus on:
Audit findings are documented and reviewed by the Privacy Compliance Team and the Data Protection Officer (DPO). Non-compliant data holdings will be flagged for immediate remediation, which may include secure deletion or anonymisation.
For questions or concerns about this policy, please contact: