You don’t need more opinions about what content might work. You need data.

This roundup of content marketing statistics brings together recent findings from top research reports to show what’s trending, what’s delivering ROI, and what you should stop wasting time on.

Read on to find out where your content strategy stands—and where to take it next.

Top 128 Content Marketing Statistics for Better Marketing Decisions

By 2027, the content marketing sector is expected to be worth more than $584 billion worldwide. And content that works is rooted in facts. From blogs to email to video, success depends on knowing what your audience values. 

These stats will help you with better directions, rethink your strategies, and have a clear vision. 

1. Content Marketing Careers and Satisfaction

Most content marketers enjoy what they do, but the road isn’t always smooth. From layoffs to learning curves, the career path is shifting. Let’s explore what’s really going on.

1. Content marketers earn an average of $111,352 per year. This is a 16.75% increase from last year. (Superpath, 2024)
2. 76% of content marketers say they’re either somewhat or very satisfied with their current role. (CMI, 2025)
3. Freelance content marketers earn more ($121,224) than those in full-time roles ($108,824). (Superpath, 2024)
4. A significant 68% believe it’s harder to land a marketing role today than it was five years ago. (CMI, 2025)
5. Nearly half of content marketers—about 49%—say they’re happy with what they earn. But that’s not the whole story. Another 26% feel indifferent, neither satisfied nor upset. And a significant 24% admit they’re not content with their salary at all. (The Content Studio, 2024)

6. A typical day for a content marketer includes nearly 4 hours spent handling admin work and operational tasks. (HubSpot, 2025)
7. Over 75% of those surveyed believe marketers must learn new skills to stay competitive as AI changes the industry. However, 58% feel their company’s training programs aren’t adapting fast enough to these shifts. (CMI Career Salary Outlook, 2025)
8. Content marketers deal with five major hurdles: limited resources, difficulty finding experts, approval delays, misaligned team efforts, and a lack of strategy. (The Content Studio, 2024)
9. 1 in 3 marketers reported that their company let go of marketing staff in 2024. (CMI, 2025)
10. Content marketers shared their biggest struggles in SEO and content marketing. Here’s what bothered them the most —

• 77.6% said getting their content to rank well was a major challenge.
• 70.6% struggled with creating content that matches what users are searching for.
• 66.5% found it hard to decide where to invest their marketing efforts.
• 41.9% had trouble finding skilled writers.
• 31.6% wanted to lower their page bounce rates.
• 28.3% had difficulty locating reliable SEO agencies. (Siege Media, 2025)

2. Content Marketing Strategy, Investment, and Results

As a marketer, you should know how your targeted users consume content. Thus, you can create a strategy that will bring more conversions.

11. In 46% of companies, a single person or team handles everything — blog posts, brochures, proposals, and even ads. (CMI, 2023)
12. Although the number dropped slightly from 45.9% in 2024, many content marketers still rely on outside help for their content needs. (Siege Media, 2025) 
13. Out of all methods, 83% of marketers believe content marketing works best for bringing in demand. (CMI, 2025)
14. 87% of B2B marketers choose to meet audience information needs first, rather than leading with sales messages. (CMI, 2021)
15. From 2024 to 2025, low-spending customers (those who paid less than $1,000 per content piece) grew by 9%. Meanwhile, high-spending customers (those who paid over $1,000 per content piece) dropped by 15.5%. (Siege Media, 2025) 
16. About 16% of companies put more than $10,000 a month into content marketing. (Statista, 2022)
17. In 2025, slightly more content marketers report having a budget of up to $5,000 per month. However, the bigger change is in those spending over $45,000 monthly on content marketing, jumping from 4.1% in 2024 to 11.4% in 2025. (Siege Media, 2025)

18. Among small business owners not using AI, 48% keep their monthly content budget under $1,000. (Semrush, 2024)

19. In 2025, 40% of content marketers spend at least 25% of their budget on outsourcing. (Siege Media, 2025)
20. Global revenue from content marketing is set to hit $107.5 billion by the year 2026. (Statista, 2025)
21. At the beginning of 2025, only 36.4% of content marketers said they were making interactive content. This is a big drop from 2024, when 62.3% were doing it. (Siege Media, 2025)
22. About 50% of respondents believed that their content marketing budget would grow in 2023. However, this is much lower than 2022, back then, nearly 66% of marketers expected a budget increase. (Content Marketing Benchmarks, 2023)
23. 62.8% of content marketers gained more traffic year-over-year, whereas 36.4% saw a drop. However, in both groups, the majority had slight changes (1%-24%). Larger swings (25%+) were less common. (Siege Media, 2025)

24. Compared to other marketing strategies, content marketing saves you 62% in costs. Even better, it brings in three times as many leads, on average. (Demand Metric)
25. Manual outreach is losing popularity among content marketers. While 38.2% used it as their main link-building strategy in 2024, only 21.4% plan to prioritize it in 2025. (Siege Media, 2025)

26. In 2025, 11.8% more content marketers say their field is highly competitive compared to 2024. (Siege Media, 2025)

27. In 2024, 73.3% of content marketers said link building was very or somewhat important to their strategies. However, by 2025, this number dropped to 53.3%. (Siege Media, 2025)

3. SaaS Content Marketing Statistics

SaaS is scaling fast. These stats tell a sharp story of where things stand and where they’re heading.

28. When it comes to outsourcing, content creation is the most common choice for 84% of B2B SaaS marketers. (CMI, 2020)
29. About 32% of people shared that they don’t have a dedicated content marketer on staff full-time. (CMI, 2020)
30. On average, SaaS businesses typically put anywhere from $342,000 to over $1 million each year into content marketing efforts. (0101Marketing)
31. Using content instead of traditional marketing helps SaaS companies cut their marketing costs by around 62%. (Demand Metric)
32. Most SaaS marketers focus on three main strategies: email marketing (used by 84%), social media ads (75%), and content marketing (69%). (HubSpot, 2021)
33. The top three content formats that SaaS companies rely on are ebooks (88%), “alternatives to” pages or comparison-style articles (72%), and roundup posts (66%). (Siege Media, 2024)

4. B2B Content Marketing Statistics

B2B marketing has been evolving ever since, and the stats prove that. The following stats reveal how marketers are adjusting, what’s effective, and where challenges remain.

34. In-person events are still considered the most effective marketing channel, according to a LinkedIn study of 1,577 B2B leaders. (LinkedIn, 2023)
35. 66% of B2B buyers in the U.S. find products through a simple internet search. (Statista, 2023)
36. LinkedIn leads the way in value for B2B marketers (84%), ahead of Facebook (29%) and YouTube (22%). (CMI, 2024)

37. A striking 89% of B2B emails are sent using the company’s name as the sender. (SuperOffice, 2022)
38. In 2024, email remained a top B2B content channel: 71% used newsletters, and 63% used other email formats. (CMI, 2025)

39. SEO is a major hurdle for 35% of B2B marketers, yet only 27% find content quality to be equally tough. (CMI, 2025)

40.  40% of B2B marketers have a documented content strategy, though among top performers, that number jumps to 64%. (CMI B2B Content Marketing, 2023)
41.  84% of B2B marketers outsource content creation more than any other content marketing task. (CMI, 2020)
42.  According to the 2024 Sagefrog B2B Marketing Mix Report, 89% of companies that outsourced content marketing said it worked well for them. (2024 Sagefrog B2B Marketing Mix Report)
43.  AI is becoming a popular tool among B2B marketers for generating content. (2024 Sagefrog B2B Marketing Mix Report).
44.  59% of top B2B content marketers use content marketing to attract subscribers, who may eventually become leads. (CMI, 2023)
45. 7% of B2B marketers have no plans to create a content marketing strategy. (CMI, 2023)
46. 35% of marketers avoid using X for content marketing, a 12% jump from 2023. (CMI, 2024)
47. Content marketers plan to spend more on three key areas: video content, thought leadership pieces, and AI tools to boost performance. (CMI, 2024)
48. A survey of B2B marketers shows that the best marketing channels are in-person events (52%) and webinars (51%). (CMI, 2024)
49. Nearly two-thirds (64%) of B2B companies use link-building as part of their content marketing. (Siege Media, 2025)
50. 66% of B2B marketers prioritize their audience’s interests rather than just pushing sales in their content. (Siege Media, 2025)
51. The biggest challenge for B2B companies is drawing in high-quality leads through content. (Semrush, 2024)

5. B2C Content Marketing Statistics

We’ve seen firsthand how B2C marketers are doubling down on content. And that’s especially around social media, audience education, and smart use of AI. But let’s not pretend it’s smooth. 

With so many platforms, unpredictable results, and growing expectations, staying on track isn’t easy. Here’s how the field is changing and what that means for you.

52. For B2C brands, the biggest content marketing priority is growing their social media presence and building a community. (Semrush, 2024)

53. About 38% of B2C content marketers intend to use AI tools to create content for their campaigns. (Siege Media, 2025)
54. Most B2C marketers (65%) focus more on providing useful information to their audience rather than pushing sales or promotional content. (CMI, 2021)
55. In 2021 and 2022, the best-performing content types in B2C marketing were short articles (under 3,000 words), videos, and data visuals like 3D models. (CMI, 2022)
56. Most B2C marketers say free social media platforms like Facebook (63%), LinkedIn (53%), and Instagram (39%) deliver the best content marketing results. (CMI, 2021)
57. 36% of B2C marketers concentrate on link-building as a key part of their content strategy. (Siege Media, 2025)
58. Interestingly, just 22% of B2C marketers avoid paid channels for sharing content. (CMI, 2021)
59. Email marketing works better than other free channels for B2C, with a 2.8% conversion rate. (FirstPageSage, 2024)
60. To improve search rankings, nearly three-quarters (73%) of B2C marketers rely on keyword research while creating content. (CMI, 2021)
61. Content marketing success is more common in B2C, with 43.3% of professionals reporting good results, while only 32% of B2B professionals do. (Siege Media, 2025)

62. From 2023 to 2025, the use of AI in B2C is expected to grow by over 100%. (Siege Media, 2025)
63. 70% of B2C marketers said that content marketing became a bigger priority for their company. (CMI, 2023)
64. About 93% of B2B companies think their website is the top channel for content marketing. Similarly, 85% of B2C businesses share the same view. (Statista, 2023)

65. 57% of B2C marketers struggle with making content that resonates with different audiences. Additionally, 44% find it hard to measure results consistently, while 40% struggle to differentiate their products from competitors. (CMI, 2023)

66. A large majority (81%) of B2C marketers say their content marketing is successful to some degree. On the other hand, just 2% claim they saw no success at all. (CMI, 2023)
67. 30% or fewer of B2C marketers are testing and applying methods on newer platforms, including TikTok, Discord, and Twitch. (Oracle, 2022)

6. Social Media & Distribution Statistics

People still turn to social media to discover new things, see promotions, and shop, but brands are adjusting their approach. 

68. Nearly half (48%) of social media marketers adjust and repurpose the same content for different platforms. On the other hand, 34% prefer to create separate content for each channel, while 17% post the same content across all platforms without any edits. (HubSpot, 2025)

68. Companies around the world are expected to spend $234.14 billion on social media ads. (Statista, 2024)
69. Around 65% of marketers believe social media helps them get more leads. (Statista, 2024)
70. 86% of social media marketers say social search is a key part of their content strategy. (HubSpot Social Media Trends Report 2024)
71. Social media marketers struggle with three main issues: keeping content engaging, brainstorming new ideas, and adapting to algorithm updates. (HubSpot Social Media Trends Report 2024)
72. Nearly three out of four marketers (73%) use free social media posts to promote their content. (Oncrawl, 2024)
73. Rival IQ highlights a big difference in engagement: Instagram leads with 0.43%, while Facebook gets 0.063%, and X/Twitter trails at 0.029%. (Rival IQ, 2025)
74. Long-form content (1,000–2,000 words) is shared 56.1% more often than content under 1,000 words. (Backlinko, 2019)
75. Facebook is still a popular choice for content marketers, but fewer brands have been using it since 2019. (Social Media Examiner, 2025)
76. Social media videos are highly successful, as 93% of companies landed new customers because of them. (Demand Gen, 2021)

7. Blog Content Marketing Statistics

Here’s what the latest findings reveal —

78. In 2024, blog posts ranked as the fourth most common content type for marketers. They were used 19.47% of the time, behind short videos (29.18%), images (28.95%), and interviews (21.64%). (HubSpot State of Marketing Report, 2025). 
79. A large majority of marketers (83%) think it’s smarter to focus on high-quality content, even if that means producing less. (DJS research, 2024)
80. Keeping a blog updated leads to 434% more searchable pages. (Demand Metric)
81. About 50% of shoppers read blog posts before buying. (HubSpot, 2022)
82. Blog content is a major focus for 89% of marketers. (Siege Media, 2025)
83. A majority of marketers (75%) think AI-powered search engines will help their blogs. Additionally, 68% expect more visitors to their websites. However, just 9% worry that this change might reduce their blog traffic. (HubSpot State of Marketing Report, 2025). 
84. Out of all the traffic to the blog, 85.19% comes from people finding it through search engines. (Animalz, 2021)

85. 70% of consumers prefer reading blogs over traditional ads for information. (Demand Metric)
86. Headlines with “guide” in them get 3x more search traffic, while “how to” titles perform 1.5x better than others. (State of Content Marketing, 2022)
87. Short H1 tags (under 7 words) attract 36% more organic traffic than longer ones (14+ words). (State of Content Marketing, 2022)
88. Content marketers are seeing the effects of SEO change as Reddit’s search rankings improved after its $60 million agreement with Google, making it more visible online. (Siege Media, 2025)

8. AI in Content Marketing

From saving time to improving content quality, the AI is shifting everything. Here’s what the data reveals about how AI is shaping content marketing.

89. In 2025, 90% of content marketers expect to use AI for their work, a big jump from 83.2% in 2024 and 64.7% in 2023. (Siege Media, 2025)

90. AI is mostly used to create these five content types, namely Long-form SEO content (78%), Mid-funnel SEO articles (67%), Product-focused SEO content (50%), FAQ/glossary pages (48%), and Landing and product pages (41%). (Flying Cat, 2024)

91. Around 67% of small businesses and marketers use AI for content creation or SEO tasks. (Semrush, 2024)
92. 68% of marketers say AI helps them get better content marketing results. (Semrush, 2024)
93. Only 21.5% of content marketers using AI say their strategy isn’t working well. In contrast, 36.2% of those who don’t use AI admit their approach is underperforming. (Siege Media, 2025)
94. 39% use AI to structure their outlines, and 58% depend on it for drafting blog posts. (Semrush, 2024)
95. Some marketers avoid AI because they worry about accuracy. (CMI, 2024)
96. More than a third (36%) of people using AI for content creation don’t pay for these tools. (Statista, 2024)
97. An overwhelming 84% of marketers reported that AI tools helped them work faster when making content. (Rockcontent, 2024)
98. Surprisingly, 75% of consumers are comfortable with AI-written content. (Capgemini, 2023)
99. 68% of marketers credit AI with advancing their careers. (HubSpot, 2024)
100. Nearly 86% say AI helps them save over an hour each day by handling the bulk of creative work. (HubSpot, 2024)
101. 14% admit they use AI-generated content without making any edits. (HubSpot, 2024)
102. 74% of marketers believe AI will become a common workplace tool by 2030. (HubSpot State of AI Report 2024)
103. Almost 20% of marketers spend more than 40% of their budgets on AI-driven content campaigns. (Influencer Marketing Hub AI Marketing Report 2024)
104. 49% of AI users create complex, multi-part prompts to generate content. (Semrush AI Content Marketing Report 2024)
105. Nearly 29% of marketing and media executives said they use ChatGPT for content work. (Statista, 2024)
106. 77.9% content marketers pick ChatGPT as their go-to choice when it comes to the most dependable AI tools for their work. (Siege Media, 2025)

107. 67% of small business owners and marketers rely on AI for SEO or content marketing. (Semrush, 2024)
108. 66% of companies that use AI consider website traffic a major way to measure content marketing success. (Semrush, 2024)

9. Video Content Marketing Statistics

When it comes to visual content marketing statistics, video leads the way. Meanwhile, podcasts and webinars are quickly catching up. Here’s what the numbers say —

109. Short-form video has topped the charts as the most created type of marketing content for four years in a row. (HubSpot, 2025)
110. About 14% of business buyers say video content helps them the most during the decision-making stage. (Isoline, 2024)
111. 49% of marketers use videos to explain what they offer to potential clients. (Vidico, 2024)
112. Among different video styles, live-action is the most widely used. Research shows that 48% of video creators rely on it more than other formats. (Wyzowl, 2024)

113. Testimonial videos were the most common use of video marketing in 2024, created by 39% of marketers. (Wyzowl, 2024)
114. The number of webinars surged by 153.4% in 2020, and by 2025, they’re projected to be 10 times more common than before the pandemic. (Zoom, 2021)
115. U.S. podcast ad spending is projected to hit $2.38 billion in 2025, marking an 18.52% rise since 2023. (Statista, 2024)
116. As of 2023, 67% of Americans had listened to a podcast, a rise of 3 points from the year before. (EdisonResearch, 2024)

117. In 2025, 91% of marketers plan to maintain or increase their podcast and audio content budgets. (HubSpot, 2025)
118. When it comes to video, AI helps 31% of marketers with short clips and 18% with full-length content. (Semrush, 2024)
119. 77% of marketers rely on social videos, while 61% use branded stories and 59% create how-to videos for their marketing campaigns. (CMI, 2023)
120. 84% of marketers say video marketing performs as well as or better than they expected. (CMI, 2023)

10. Email Content Marketing Statistics  

From subject line strategies to ROI breakdowns, these numbers show why email isn’t going anywhere.

121. The average click-through rate for email campaigns is 1.50%. (Omnisend, 2023)
122. Email returns $36 for every $1 spent, making it one of the best channels for ROI. (Litmus)

123. Subject lines with 61–70 characters tend to get the highest open rates. (GetResponse, 2024)
124. 44% of marketers call email their most effective channel, higher than any other. (Litmus, 2023)
125. While 38% of brands are putting more money into email, only 10% are cutting back. (HubSpot State of Marketing Report, 2025). 
126. 16% of marketers focus their email campaigns on promoting products or boosting awareness. (Statista, 2024)
127. 57% of marketers in big companies (500+ employees) use AI for their email campaigns. (Marketingdive, 2023)
128. Nearly 8 in 10 marketers (78%) use personalization to make their emails perform better. (Statista, 2020)

Final Words

The numbers don’t lie—content marketing still works, but only when you use your time wisely. Focus on what delivers, skip what doesn’t, and stay flexible as things evolve.

If you’re running a content agency or handling content at scale, tools matter. That’s where Agency Handy helps. One place to manage content requests, tasks, client feedback, and billing—without the chaos of managing five different apps.