40 Must-Know Facebook Ad Statistics in 2025

Wondering whether Facebook ads are still the way to go? In short, yes. 

They’re still effective and reach a large audience. Your marketing strategy will definitely benefit from considering the platform’s demographic and audience. 

We compiled recent Facebook Ad Statistics to give you an idea of usage, performance, cost, user insights, best practices, and industry trends. 

Let’s dive into these findings to give you a clear understanding of whether Facebook ads are a good idea for your marketing campaigns. 

40 Facebook Ad Statistics Every Marketer Needs to Know

Facebook Ads remain essential in 2025. These 40 stats show why marketers still rely on them:

Platform Usage & Reach

Facebook’s dominance in user base and platform activity makes it a key channel for advertisers worldwide. Here are stats related to the usage and reach of the platform:

1. Quarterly Spending Power

In just one quarter of 2021, over $5.5 billion was spent on Facebook advertising.

2. U.S. Revenue Growth Forecast

Facebook’s advertising revenue in the United States was projected to grow from $24.52 billion in 2018 to $65.21 billion by 2023.

3. Facebook’s Global User Reach

In 2021, Facebook boasted more than two billion active users worldwide, making it the largest social platform for advertising reach.

4. Facebook Monthly Active Users (MAUs)

More than 2.8 billion people use Facebook every month to connect with friends and brands.

5. Facebook Still Dominates in Reach

With over 2 billion daily active users, Facebook continues to be the most widely used social media platform globally. Thus, making it impactful for any digital advertising strategy.

6. Facebook Remains the Most Used Platform

According to an Amazon Report, Despite a slow decline, 89% of marketers still use Facebook, making it the most commonly used platform for social media marketing, well ahead of Instagram (80%) and LinkedIn (64%).

7. Video Consumption Volume

Users watch over 100 million hours of video daily on Facebook—more than you’d watch in 11,000 years.

Performance Metrics

Understanding Facebook’s ad performance benchmarks helps marketers gauge effectiveness, from click-through rates to conversion strength:

8. Traffic Campaign CTRs Still Strong

In 2024, click-through rates (CTR) for Facebook Lead Ads improved year-over-year in 9 out of 19 industries. While CTR dropped for 15 of 23 industries using the traffic objective, the overall average still outperformed other platforms, 1.51% compared to just 0.9% elsewhere.

9. High Conversion Rates on Facebook

The average conversion rate for Facebook lead ads across industries is 8.25%, a strong indicator that once users click, they’re often ready to take action.

10. Traffic CPC Is Low Compared to Search Ads

The average cost per click for traffic campaigns on Facebook is just $0.83, significantly lower than the Google Ads average of $4.22.

11. Lead Generation Success

43% of marketers say Facebook is their most effective platform for generating leads, making it the top lead-gen platform across all social networks. LinkedIn comes in second at 40%.

12. Average CTR for Lead Generation Campaigns

If you’re running lead-focused Facebook campaigns, you can expect an average click-through rate (CTR) of 2.50%, meaning 1 in 40 people who see your ad will likely click on it.

Here’s an industry-wise breakdown of CTR as per the LocaliQ Facebook Ads 2024 Report:

13. Facebook Is the Top Driver of Sales

Among all social platforms, Facebook contributes the most to sales, with 34% of marketers saying it’s the top channel for converting customers. It’s beating Instagram, LinkedIn, and YouTube.

14. Facebook Is a Key Traffic Driver

52% of marketers credit Facebook as their top traffic-driving social platform, well ahead of Instagram (45%) and YouTube (42%).

15. Facebook Builds Brand Loyalty

When it comes to cultivating loyal fans, 37% of marketers say Facebook performs best, second only to Instagram (38%).

Ad Spend & Cost Metrics

Whether you’re working with a modest budget or scaling up, Facebook remains one of the most cost-efficient platforms. Here’s why:

16. Cost Efficiency vs. Traditional Media

Facebook Ads cost only $0.25 to reach 1,000 people, compared to:

17. Average Cost Per Click (Lead Gen)

For lead generation campaigns on Facebook, the average cost per click (CPC) is $1.92, a competitive rate compared to other digital ad platforms like Google Ads.

Here’s an industry wise breakdown:

18. Cost Per Lead Remains Manageable

On average, businesses are paying $23.10 per lead on Facebook, which remains cost-effective, especially in industries where customer lifetime value is high.

19.Global Digital Ad Spending

Social media marketing, including Facebook, accounted for 33% of total global digital ad spending by 2021.

20. Starting Budget Suggestion

Facebook ads can be tested effectively with a starting budget as low as $15.

21. Best Time to Save on CPC

The lowest CPCs occur between midnight and 6 a.m. in all time zones. While impressions are cheaper at night, lower user activity means it’s not always worth running ads only during those hours.

22. Objective-Based CPC

If your campaign goal is clicks, you’ll pay less. For example:

• Lead generation ads had one of the lowest CPCs (under $0.60).
  
• Conversion campaigns had a higher CPC but also drove more qualified traffic.

23. CPL Is Cheaper on Weekends

In 2021, Page Likes were significantly cheaper on weekends. Some weekdays in Q2 and Q3 saw CPLs exceed $1.00, while weekends often dipped below $0.50, making them more cost-effective for Page Like campaigns.

Ad Strategy & Best Practices

Getting the most from Facebook Ads requires smart budgeting, optimal frequency, and data-backed creative strategies. These stats will help optimize your strategy:

24. Recommended Engagement Budget Strategy

According to BigCommerce Facebook Advertising Guide, engagement budget should be triple your remarketing budget when starting out, especially for targeting Lookalike, Interest, and Behavioral audiences.

25. Ad Fatigue and Frequency 

• A frequency score of 5.0 or higher means your audience may be seeing the same ad too often, potentially causing ad fatigue.
• Another study states, frequency of more than three ad impressions per user per week can lead to ad burnout, reducing campaign effectiveness.

26. Video Ad Length

Facebook video ads that are 10 seconds or longer tend to generate better engagement and are ideal for retargeting.

27. Effective Budget Allocation Formula

Forbes shares, to sustainably grow with Facebook Ads, successful marketers recommend this simple formula:

• 10% for brand awareness
  
• 60% for conversion campaigns
  
• 30% for retargeting

User Behavior Insights

Consumer habits differ from platform to platform, and so does the demographic. Here are some stats giving you insights into key user behavior:

28. TikTok Shop Drives Impulse Buys But Facebook Wins Long-Term

According to Forbes, while 55% of TikTok Shop sales are spontaneous impulse buys, Facebook fosters more deliberate buying behavior. In fact, 58% of users who see a product in a Facebook Story click through to visit the brand’s website, and 50% of those visitors are actively looking to make a purchase.

29. Mobile Is Dominant

95% of Facebook ad impressions are now delivered on mobile devices, which reinforces the need to optimize creative for vertical or square formats and mobile viewing.

30. Online Impulse Buying Is Huge

40% of total online consumer spending is attributed to impulse purchases. Behavioral ads on Facebook can significantly trigger this type of spending.

31. Highly Personalized Ads Get More Attention

Ads that combine browsing history, personal traits, and location data were found to be 94.1% relevant and generated 70% positive emotional reactions, like surprise or enthusiasm.

32. Cultural Insight: Privacy Concerns Vary

A survey found that French users scored 4.23 (out of 5) on privacy concerns, significantly higher than Korean users who scored 3.62, showing that attitudes toward ad personalization can vary by region.

33. Ad Avoidance Is Cultural Too

37% of French users use ad blockers, compared to 29.6% of Koreans. This illustrates that while Facebook Ads are widespread, their effectiveness can be limited by privacy attitudes and ad fatigue.

34. Widespread Facebook Usage for E-commerce

About 59.4% of Facebook users reported making online purchases 1–2 times per month, and 13.8% shopped more than four times monthly, showing strong engagement with Facebook as a buying platform.

35. Purchase Intent Drivers: Facebook Ad Features

According to a study titled “Investigating the Impact of Facebook Advertising Features on Consumer Behaviour”, Facebook advertising features that significantly drive purchase intention:

• Interactivity (β = 0.271)
  
• Perceived Relevance (β = 0.256)
  
• Performance Expectancy (β = 0.215)
  
• Informativeness (β = 0.136)

Interactivity, such as likes, comments, and two-way communication, had the strongest influence on purchase behavior.

Marketers’ Attitude Towards Facebook Ads

Despite rising competition, Facebook Ads remain a top choice for marketers in both B2C and B2B sectors. These stats give you a clear idea why:

36. Marketers Still Learning Facebook Ads

Even with its maturity, 59% of marketers want to learn more about Facebook advertising, making it the second most sought-after ad format after Instagram Ads (60%).

37. Organic Use Still Matters

While 14% of marketers plan to reduce their organic activity on Facebook, 37% plan to increase it, showing that Facebook still holds strategic organic value

38. Marketers Still Value Facebook for Ads

67% of marketers run Facebook Ads, the highest of any platform. Additionally, 46% consider Facebook Ads to be the most valuable form of paid social media advertising, though this is down from 51% in 2022.

39. Facebook Ads Are Especially Popular for B2C

71% of B2C marketers use Facebook Ads regularly, compared to 61% of B2B marketers. In contrast, B2B marketers lean more toward LinkedIn Ads (39%).

40. Video Marketing on Facebook Is Strong

55% of marketers regularly publish video on Facebook, more than any other platform. Additionally, 53% plan to increase their Facebook video content in the next 12 months.

Final Words

If there’s one thing I’ve learned running performance campaigns over the past few years, it’s this: Facebook Ads still work. But only if you commit to testing for excellence. 

The marketers seeing real results aren’t chasing trends or overengineering funnels. They’re nailing the basics, great creative, clear messaging, and letting Facebook’s algorithm do its job.

Don’t overcomplicate it. Keep your structure lean, test relentlessly, and double down when something works. That’s how you scale on Facebook in 2025.

FAQS

What’s a good Facebook Ads budget for beginners?

Start with $5–$15 per day. Focus on testing creatives and audiences before scaling. Optimize based on performance metrics like CTR, CPC, and ROAS.

How long should a Facebook ad run before evaluating results?

Let ads run for at least 3–5 days to allow the algorithm to optimize. Avoid making decisions too early based on limited data.

Are Facebook Ads still worth it for local businesses?

Yes, especially with location targeting. Local service providers, restaurants, and shops. We often see strong results with modest budgets and geographically focused campaigns.

Does ad placement affect performance on Facebook?

Absolutely. Facebook Feed and Instagram Stories typically perform best. Avoid Audience Network unless you’re optimizing specifically for reach or video views.

Should I use boosted posts or Ads Manager?

Use Ads Manager. It gives you more control, better targeting options, and detailed performance tracking compared to boosting posts directly from your Page.