Recently, Perplexity AI has been making a noise among the AI enthusiasts. But the real question is, how much ground is it actually gaining? Well, with the GenAI market expected to grow to $667 billion by 2030, Perplexity AI is in a good place to capture a sizable portion.
Inside, you’ll see the numbers behind the momentum. We’ll walk you through the Perplexity AI statistics that show who’s using it, how fast it’s growing, and what that means for the future of search.
Over 40 Top Perplexity Artificial Intelligence Statistics
More people are using Perplexity AI, and it’s showing up in places that matter. So, let’s get right into the facts to help you understand what’s really happening.
The Fast Rise of Perplexity AI
Perplexity AI didn’t just grow. It moved fast. In a year, its numbers quietly climbed from impressive to hard to ignore. Let’s look closer to know what’s behind that surge.
- Perplexity AI saw 153 million visits in May 2025. Just a year earlier, in March 2024, the site had 52.4 million. That’s a 191.9% increase in annual traffic. (Sequencer AI, 2025)
- In February 2024, Perplexity AI experienced a 23.8% jump in visits, while ChatGPT’s increase was only 2.85%. (Cut The SaaS, 2024)
- By 2025, the number of Perplexity users had grown 66% compared to the previous year. (Zebracat, 2025)
- Perplexity.ai scaled up from processing 3,000 queries a day in 2022 to 30 million daily by 2025. (Perplexity, 2025)
- In May 2025 alone, Perplexity handled 780 million different user searches. (TechCrunch, 2025)
- Search activity on Perplexity has been growing at a 20% monthly rate. Looking ahead, it’s targeting 1 billion queries every week by year-end. (ADWEEK, 2025)
- As of 2025, Perplexity AI accounts for 6.4% of the overall AI search market. (First Page Sage, 2025)
- As of now, Perplexity AI ranks 169th among all global websites. (Semrush, 2025)
- Perplexity ranks as the 7th most visited website in the AI category, just behind ChatGPT, OpenAI, DeepSeek, Gemini, and Deepl. (Semrush)
- Snap is working with Perplexity so that Snapchat users can access conversational AI search directly in the app. (Investor Relations, 2025)
- In 2026, Perplexity will begin a major investment of $400 million over a 12-month period for placement within Snapchat’s chat experience. (Silicon Republic, 2025)
- Perplexity contributes more than 0.073% of overall Finance traffic, along with 0.041% in SMB and another 0.041% in Legal. (Search Engine Land, 2025)
Perplexity AI Revenue, Funding, and Valuation Milestones
Here is a clean look at Perplexity AI revenue, funding, and valuation milestones. Plus, how the Perplexity AI revenue model links user growth to money, investor trust, and future expectations.
- Perplexity AI employs 1,200 people across the globe as of 2025. (Crust Data, 2025)
- The estimated Perplexity revenue 2025 per employee is $435,401. (Growjo, 2025)
- In March, Perplexity’s user count reached about 15 million, and its projected 2025 revenue reportedly increased to $127 million, twice the initial forecast. (The Information, 2025)
- Perplexity has reached over $100 million in annualized revenue. At the same time, this total leaves out every type of free trial, such as consumer, enterprise, and API trials. (LinkedIn, 2025)
- Perplexity closed 2024 with $63 million in annual recurring revenue. That’s an 800% jump from the year before. Forecasts suggest the ARR could reach $656 million by the end of 2026. (Sacra, 2025)
- Perplexity AI reached a $520 million valuation after securing $73.6 million in January 2024 from NVIDIA, Jeff Bezos, and other investors. (BIG DATA WIRE, 2024)
- The AI-based search company Perplexity brought in $200 million in fresh capital, valuing the startup at $20 billion. (The Information reported, 2025)
- So far, Perplexity AI has raised $915.3 million. Additionally, the company is now working on a new Series D funding round, which might bring in as much as $1 billion more. (BUSINESSWORLD, 2025)
Here’s a summary of Perplexity AI’s various funding event —
| Date | Event | Raised Amount | Main Investors | Valuation |
| September 2022 | Seed | $3.1 million | Elad Gil, Andrej Karpathy, Yann LeCun, Nat Friedman, and others | Not revealed |
| March 2023 | Series A | $25.6 million | Elad Gil, NEA, Susan Wojcicki, Nat Friedman, others | ~$150M |
| January 2024 | Series B | $73.6 million | NVIDIA, IVP, Jeff Bezos, NEA, and others | ~$520M |
| April 2024 | Series C | $63 million | Daniel Gross, NVIDIA, Jeff Bezos, and others | >$1B |
| August 2024 | Series C | $250 million | NVIDIA, SoftBank Vision Fund, Jeff Bezos, and others | Not revealed |
| December 2024 | Series C | $500 million | NVIDIA, SoftBank, Jeff Bezos | $9B |
| March 2025 | Series D (in discussion) | Up to $1 billion | Not revealed (in discussions) | $18B (projected) |
Perplexity AI Statistics by Country, Users, and Frequency
Perplexity user base by country shows how quickly the tool is spreading worldwide. Underneath, we’ll look at where its users come from, who they are, and how often they rely on it.
- Perplexity AI now counts 22 million people as active users of its search engine. (Perplexity, 2025)
- Perplexity has users in 238 countries, and it currently offers support for 46 languages. (Index.dev)
- Most Perplexity AI users come from India (22.75%). The next largest groups are in the US (17.63%), Germany (3.97%), Korea (3.82%), and Indonesia (3.21%). (SimilarWeb, 2025)
- About 59% of Perplexity.ai users are male, while around 41% are female. Most visitors are between 25 and 34 years old. (SimilarWeb, 2025)
- Perplexity’s audience includes 80% graduates, 30% executives or senior leaders, and 65% high-earning professionals in office-based roles. (WARC, 2024)
- In just one year, Perplexity AI’s monthly traffic surged by 243.74%, going from 388.5 million to 1.3 billion visits. (Jinal Desai, 2025)
- Perplexity.ai’s website traffic, broken down by country —
- By October 2025, Perplexity’s AI chatbot had captured 11.12% of the worldwide market share. (StatCounter, 2025)
| Country | Market Share |
| India | 20.13% |
| Asia | 13.72% |
| United States Of America | 8.12% |
| Canada | 8.06% |
| North America | 7.55% |
| Europe | 7.32% |
| United Kingdom | 6.97% |
| Africa | 5.81% |
| South America | 5.7% |
| Bangladesh | 4.94% |
(StatCounter, 2025)
- As of October 2025, Perplexity controlled 11.42% of the desktop AI chatbot market worldwide. (StatCounter, 2025)
- In October 2025, Perplexity held a 9.35% share of the global mobile AI chatbot market. (StatCounter, 2025)
- Most Perplexity users worldwide tend to focus on programming, electronics, and tech-related topics. (SimilarWeb, 2025)
- By 2024, just 4.9% of developers chose Perplexity for coding or search tasks. Most preferred ChatGPT (81.7%), Copilot (44.2%), or Gemini (22.4%). (Statista)
- About 33% of marketing professionals turn to Perplexity AI at least three times every week. (Zebracat)
| Industry | % of experts using the model | Improvements in business processes |
| Healthcare | 22% | Making it easier to manage and access knowledge |
| Education | 18% | Supporting researchers |
| e-Commerce | 14% | Making it easier to support customers |
| Legal | 9% | Summarizing documents into key points |
| Manufacturing | 12% | Speeding up how fast data is reviewed and used |
| Consulting | 29% | Organizing client-related work more efficiently |
| HR | 26% | Helping teams train better with less hassle |
| Non-profit organizations | 7% | Making research and reporting run more smoothly |
Traffic Behavior on Perplexity.ai
How people find and use Perplexity says a lot about its role in everyday research. Let’s look at where the traffic comes from, how long users stay, and what devices they use.
- During September, perplexity.ai was visited 194.37M times, with people staying for an average of 11:56 per session. (Semrush, 2025)
- As of May 1, 2025, the typical Perplexity AI user spends 23 minutes and 10 seconds on the website during each visit. (Semrush, 2025)
- Direct traffic brings in 72.29% of Perplexity users. Meanwhile, search engines account for 25.09% of the visits. (SimilarWeb, 2025)
- 81.17% of visits to perplexity.ai happen on desktops. Only 18.83% use mobile devices. (Semrush, 2025)
- Perplexity holds 15% of the global AI traffic share. In its strongest market, the U.S., that grows to about 20%. (SE Ranking, 2025)
- By October 2024, 72,320,000 people had used Perplexity.ai for research. (FlexOS, 2024)
Ecosystem and Interface Adoption of Perplexity.ai
Perplexity is slowly becoming part of everyday work and study. People use it to search, check facts, and finish tasks. Here is how its app, extension, and tools fit in.
- After launch, Perplexity’s app has seen 13.9 million downloads to date. (Business of Apps, 2025)
- Month over month, the system’s ability to handle tasks went up by 20%. (Search Engine Land, 2025)
- For $20 per month, Perplexity AI subscribers can use GPT-4, Claude 2.1, Gemini Pro, and an in-house model built by Perplexity. (Demandsage, 2025)
- By 2025, more than 500,000 people were using the official Perplexity AI Companion browser extension. (Chrome Web Store)
- Perplexity now shows answers for temperature, currency conversion, and simple math directly in the app, so you don’t need to open Google for these quick checks. (Tech Crunch, 2024)
- Perplexity AI uses smart algorithms to understand different types of questions and answer them accurately. (LinkedIn, 2023)
- Perplexity has updated Comet Assistant, allowing the AI browser agent to perform more kinds of actions and help with a broader range of tasks. (The Indian Express, 2025)
Final Words
We’ve watched Perplexity AI go from “interesting new tool” to a serious player in search. The Perplexity AI statistics you’ve seen here all point to fast growth, real usage, and strong backing.
Perplexity is scaling quickly, it’s competing with the biggest names in AI, and it’s quietly changing how you look for answers online. As we move toward 2026, we’ll keep tracking these numbers so you can see where Perplexity is heading.
FAQs
What makes Perplexity AI different from ChatGPT and Google Gemini?
Perplexity AI gives quick, fact-based answers with sources, unlike ChatGPT or Gemini, which focus more on chat or ecosystem links. Only 10% of its traffic goes to Google to favor more diverse and reliable sources for research.
What are Perplexity AI’s mobile and desktop use performance, and its user geography?
Most Indonesian users (92.5%) access Perplexity AI on mobile, while 59.7% of U.S. users prefer desktop. The platform’s largest audiences come from Indonesia (24.78%), India (22.16%), and the U.S. (16.22%).
How many publishers have partnered with Perplexity?
Perplexity has added over 12 new publishers like ADWEEK, The Independent, and Los Angeles Times. They join early partners such as TIME, Der Spiegel, and Fortune. Now, the program covers 25 countries and includes ad revenue, API tools, and free Enterprise Pro for a year.
What was Perplexity last valued at?
Perplexity was reportedly valued at $20 billion after securing $200 million in new funding, according to The Information. However, the AI startup has not confirmed the deal, and Reuters has yet to verify the report.
