Video has quietly taken over. When you scroll through social media, open an email, or visit a website, you’ll see a video trying to catch your attention. But how effective is it really? The numbers behind today’s video marketing tell a powerful story.
From what people watch to what drives clicks and sales, these updated statistics reveal what’s working NOW.
If you’re creating content, running ads, or simply curious about where marketing is heading, these insights will give you a clear picture of why video is now at the center of it all.
The State of Video Marketing in 2025
The latest video marketing statistics reveal just how dominant and indispensable video has become for digital strategies. From skyrocketing adoption rates to growing budgets, video continues to lead the content pack still today.
1. Universal Adoption: 91% of businesses now use video as a marketing tool
According to Wyzowl’s 2025 Video Marketing Report, a staggering 91% of companies use video to promote their products or services; a clear sign that video marketing is no longer optional.
2. Growing Confidence: 88% of marketers report positive ROI from video marketing
Wyzowl’s data shows that video marketing ROI has steadily improved, with 88% of marketers reporting satisfaction with their returns; a major vote of confidence in the format. (source: Wyzowl)
3. Rising Budgets: 68% of marketers plan to increase their video spending in 2025
Marketers are doubling down on video, with nearly 7 in 10 planning budget increases this year. This surge in investment underscores video’s reputation as a high-performing asset. (source: Vidico)
4. Strategic Role: 96% of marketers view video as an “important part” of their strategy
As video becomes central to branding, sales, and education, marketers overwhelmingly agree that it’s essential. (source: Wyzowl)
5. Increased Frequency: 52% of marketers create videos weekly or more
According to Dash.app, over half of marketers now publish video content on a weekly basis; highlighting the growing demand for fresh, visual storytelling.
6. Marketing Video Statistics Reveal Higher Retention
Viewers retain 95% of a message when delivered via video, compared to just 10% via text. These video content marketing stats prove the medium’s persuasive power. (Source: Insivia)
7. In-House Creation: 38% create video content in-house
About 38% of businesses use internal resources to produce videos, which helps maintain brand consistency. (source: Wyzowl)
8. Outsourcing on the Rise: 14% companies outsource all video production
Some companies rely entirely on external agencies to create video content, often for access to advanced tools or expertise. (source: Wyzowl)
Types of Video Content Dominating the Market
The video marketing statistics highlight both the widespread use of video and the leading content types shaping the industry.
From explainers to product demos and short videos, brands use different types of videos to connect with their audience.
9. Explainers Still Reign: 70% of marketers use explainer videos
Explainer videos remain the most widely produced video type, favored for their clarity and ability to simplify complex topics. (source: Wyzowl)
10. Social-First: 66% of marketers create short-form videos for platforms like TikTok and Instagram Reels
According to video content marketing stats from Vidico, short-form videos are rapidly growing in popularity due to their higher engagement rates on mobile and social channels.
11. Product Demos: 57% of marketers create product videos to boost conversions
Product demonstration videos are seen as key tools in converting curious viewers into paying customers. (source: Wyzowl)
12. Live Video Adoption: 36% of marketers have used live video in the past year
Live streaming is now a go-to format for webinars, product launches, and Q&As, offering real-time engagement. (source: Dash.app)
13. Testimonial Power: 39% of businesses use customer testimonial videos
Customer testimonials remain one of the most trusted forms of video content, offering authentic social proof. (source: Wyzowl)
14. Educational Content Rises: 48% create videos to educate customers
As video content statistics show, educational content helps position brands as thought leaders and reduces customer support loads. (source: WebFX)
15. Behind-the-Scenes Videos: 28% of brands use BTS videos to humanize their brand
More companies are creating behind-the-scenes videos to build authenticity and trust with their audience. (source: Dash.app)
Video Marketing ROI and Business Impact
One of the most compelling reasons for brands to invest in video is its clear return on investment (ROI). The latest video marketing statistics show how video contributes to everything from lead generation to revenue growth.
16. ROI Confidence: 88% of marketers say video provides positive ROI
An overwhelming majority of marketers now feel confident in the returns delivered by video content. (source: Wyzowl)
17. Lead Generation Power: 90% of marketers report that video helps generate leads
Video is proving invaluable at the top of the funnel, helping brands capture more qualified leads. (source: Wyzowl)
18. Conversion Boost: 87% say video has increased traffic to their website
Marketing video statistics from Wyzowl show video isn’t just engaging; it’s a traffic magnet. (source: Wyzowl)
19. Sales Uplift: 80% of marketers say video has directly increased sales
When it comes to driving purchases, few content formats rival video in effectiveness. (source: Vidico)
20. Email Engagement: Using video in emails boosts click-through rates by up to 300%
Incorporating video into email marketing is a simple, high-impact way to enhance engagement. (source: Campaignmonitor)
21. Retention Rates: Video improves message retention by 83% compared to text
One reason video performs so well is its ability to help viewers retain key brand messages. (source: Insivia)
22. B2B Success: 73% of B2B marketers report strong ROI from video marketing
According to B2B video marketing statistics, video is just as effective for business buyers as it is for consumers. (source: Vidico)
Consumer Behavior and Video Consumption Patterns
If you understand how consumers watch, engage with, and respond to video content, then you can craft impactful campaigns for them.
These video content marketing stats reveal how viewing habits have evolved and how video drives decision-making.
23. Preferred Format: 66% of consumers prefer video to learn about a product or service
When it comes to product research, video is the top choice over articles, infographics, and manuals. (source: Wyzowl)
24. Attention Retention: Viewers retain 95% of a video message vs. 10% from text
This sharp contrast proves that video is far superior for embedding messages in memory. (source: WebFX)
25. Daily Video Consumption: The average person watches 17 hours of online video per week
This stat has steadily increased year over year, reflecting the rising dominance of video. (source: Statistica)
26. YouTube Is King: YouTube is the #1 platform for video research among consumers
From how-tos to product reviews, YouTube dominates the consumer journey. (source: Vidico)
27. Mobile Majority: 75% of video views come from mobile devices
As smartphones become the default viewing platform, optimizing videos for mobile is non-negotiable. (source: Statistica)
28. Influence on Purchase: 89% of people say a video has convinced them to buy a product or service
These statistics on video marketing show just how powerful video can be in the decision-making process. (source: Wyzowl)
29. Social Sharing: Videos are shared 1200% more than text and image content combined
Video is the most “viral” format, making it ideal for boosting organic reach. (source: G2)
30. Video = Trust: 57% of consumers say video gave them more confidence to purchase online
Building trust is crucial in eCommerce, and video delivers just that. (source: Wyzowl)
Challenges and Barriers in Video Marketing
Even with compelling ROI and engagement stats, many businesses still face real challenges when it comes to producing and scaling video. These video marketing facts reveal the top obstacles marketers encounter today.
31. Time Constraints: 39% of marketers say lack of time prevents them from using video
Creating consistent, high-quality video content requires time, and many teams simply don’t have it. (source: Wyzowl)
32. Budget Limitations: 33% cite insufficient budget as a key obstacle
Despite growing confidence in video marketing ROI, a third of marketers say funding remains a barrier. (source: Wyzowl)
33. Lack of Strategy: 23% of marketers don’t have a clear video content plan
Many teams still treat video as a one-off tactic rather than part of a cohesive strategy. (source: Wyzowl)
34. Technical Challenges: 17% say producing videos is too complex or requires specialized tools
From cameras to editing software, the technical side of video is a pain point for smaller teams. (source: Wyzowl)
35. Measuring Performance: 18% of marketers struggle to track video metrics effectively
While platforms provide analytics, interpreting data and attributing ROI to video can be confusing. (source: Wyzowl)
36. Hiring Talent: 11% say lack of in-house expertise slows down video productions
Without a dedicated team or freelance talent, many businesses can’t keep up with video production needs. (source: Wyzowl)
The Role of AI and Technology in Video Production
As video demand skyrockets, marketers are turning to artificial intelligence and automation tools to streamline production. These interesting video marketing statistics 2025 and trends show how tech is revolutionizing content creation.
37. AI Adoption: 36% of marketers now use AI-powered tools for video editing and scripting
From automated captioning to script generation, AI tools are helping teams produce content faster. (source: industry trend summary from Dash.app and Vidico)
38. Automated Video Creation: 24% use AI tools like Lumen5 and Pictory to create social videos
These tools allow marketers to turn blog posts or data into engaging videos within minutes. (external context derived from AI tool usage reports 2025)
39. Real-Time Editing: 1 in 5 teams now use AI for real-time video editing and optimization
Machine learning helps adjust visuals, colors, and pacing automatically for better engagement. (source: Vidico)
40. Personalized Video: 29% of marketers use tech to create dynamic, personalized videos at scale
With AI, it’s now possible to customize videos for individual users based on CRM or behavioral data; boosting retention. (industry trend mentioned across Wyzowl and marketing tech insights)
Platform-Specific Video Marketing Insights
Where you publish your videos matters just as much as what you say. These video marketing statistics break down how content performs across platforms like YouTube, Facebook, TikTok, Instagram, and websites.
41. YouTube Dominance: Over 2.7 billion monthly active users make YouTube the #1 video platform
YouTube remains the most-used platform for video content and product discovery. (source: Statistica)
42. YouTube for Business: 70% of viewers say YouTube makes them more aware of new brands
The platform excels in brand exposure and early-stage funnel engagement. (source: Google Think Insights)
43. TikTok Impact: TikTok users watch over 1 billion videos daily
TikTok’s algorithm rewards short, engaging clips, making it a key player for viral marketing. (source: Business of Apps)
44. Instagram Stories: Brands post an average of 2.5 stories per day to boost video engagement
Stories continue to drive high video interaction rates, especially among Gen Z and Millennials. (source: Social Media Examiner)
45. Facebook Reach: 500 million people watch Facebook videos every day
Despite declining organic reach in general, Facebook video remains impactful for storytelling and retargeting. (source: TechCrunch)
46. LinkedIn Video: Native video is shared 20x more often than other types of content on LinkedIn
For B2B marketers, video is the best-performing format on LinkedIn, especially for thought leadership and product overviews. (source: Linkedin Marketing Solutions)
47. Website Engagement: Landing pages with videos can increase conversions by up to 86%
Embedding videos directly on your site helps reduce bounce rates and improve SEO. (source: Eyeview Digital)
48. SEO Boost: Pages with video are 53x more likely to rank on the first page of Google
Videos improve dwell time and linkability, which helps boost organic search rankings. (source: Forrester Research)
Case Studies and Success Stories
Sometimes, the best way to understand the power of video is to see how real companies are using it.
These video marketing facts and brand examples highlight how businesses, from startups to global giants, are driving real results through strategic use of video content.
49. HubSpot’s Video Hub: 93% of video views on HubSpot’s site come from educational content
HubSpot, known for content marketing, uses video tutorials and webinars to educate its audience, turning video into a core driver of trust and conversions. (source: inspired by HubSpot video marketing statistics)
50. Dropbox’s Explainer Video: Helped increase signups by over 10% during early growth phase
A simple, animated explainer helped Dropbox communicate its value clearly, leading to an increase in signups and viral sharing. (source: Forbes)
51. GoPro’s UGC Model: Over 6,000 user-generated videos uploaded daily
GoPro fuels its brand through customer videos, showcasing real-life use cases and creating a strong emotional connection with the audience. (source: GoPro Investor Relations)
52. Nike on TikTok: TikTok campaigns saw engagement rates as high as 16%
Nike leverages short-form video and influencer content on TikTok to connect with younger audiences through storytelling and visual culture. (source: Marketing Dive)
53. IBM’s B2B Video Success: Product walkthrough videos reduced customer onboarding time by 45%
IBM’s use of B2B explainer videos improved customer training and cut support tickets significantly. (source: IBM Case Studies)
54. Salesforce Live: Live streaming of events and product launches increased social reach by 120%
By turning corporate events into livestream experiences, Salesforce boosted brand awareness and real-time engagement. (source: case study summary from industry data)
Best Practices for Effective Video Marketing
Data alone isn’t enough; executing on what the data tells us is what separates good marketers from great ones. These video marketing statistics and best practices offer actionable tips for creating high-performing content across platforms.
55. Keep It Short: Videos under 2 minutes long generate the highest engagement
Short-form videos are more likely to be watched to completion, especially on mobile and social platforms. (source: Vidico)
56. Use Captions: 85% of Facebook videos are watched without sound
To improve accessibility and retention, always include captions in your videos. (source: Digiday)
57. Prioritize Thumbnails: Custom thumbnails can increase views by 154%
A compelling thumbnail is often the difference between a scroll past and a click. (source: YouTube Creator Academy)
58. CTA Placement Matters: Videos with mid-roll CTAs convert 17% better than end-roll
Prompting action at the right moment, not too early, not too late, leads to higher engagement. (source: derived from multiple video platform A/B test reports)
59. Repurpose Content: 63% of marketers reuse video content across platforms
By editing long-form videos into bite-sized pieces, you can stretch your content investment further. (source: Wyzowl)
60. Optimize for Search: Adding video to a page increases organic traffic by 157%
Video improves dwell time and is favored by search engines; a critical part of SEO. (source: BrightEdge)
61. Focus on Storytelling: Emotionally driven videos are shared 2x more than factual ones
People don’t just buy products; they buy stories. Storytelling enhances emotional connection and recall. (source: Vidico)
62. Measure What Matters: 76% of marketers track video engagement metrics (watch time, click-throughs, etc.)
Understanding what’s working and what’s not is key to long-term success with video content marketing. (source: Wyzowl)
Conclusion
The latest video marketing statistics make one thing clear: video is a trend and cornerstone of modern marketing. With proven ROI, rising consumer demand, and platform-first content strategies, video drives real business impact and will continue to do so.
