5 Best Lead Management Software and Tools in 2025

Leads are easy to collect but hard to convert. Many never make it past the first stage because they’re either the wrong fit or they don’t get the attention they need. That’s where lead management software becomes essential.

With the right tool, you can capture every lead, keep track of interactions, and focus on the ones most likely to buy. In this guide, we’ve gathered the best options—tested, reviewed, and trusted by teams worldwide. 

So, you can choose the system that keeps your pipeline moving and your sales growing.

Quick List of The Best Lead Management Software Solutions

Here’s a shortlist of the top lead management software for growing businesses:

1. Agency Handy: A complete solution for tracking leads, managing sales pipelines, and onboarding clients.
2. Salesforce: Designed for enterprises needing AI-driven automation, analytics, and scalable lead management.
3. Brevo: Ideal for automating lead nurturing via email, SMS, and personalized marketing workflows.
4. Zoho CRM: Helps businesses streamline lead scoring, workflow automation, and multichannel communication.
5. Zapier: The best tool for integrating apps, automating lead data transfers, and reducing manual work.

Comparison Table of the 5 Best Lead Management Software Solutions

Choosing the right lead management software can streamline your sales process, improve conversions, and automate lead tracking. Here’s a quick breakdown of their standout capabilities, best use cases, and pricing to help you make the right choice:

Software	Top Lead Management Features	Best For	Price
Agency Handy	Lead tracking with status, source & valueAgent assignment & follow-up trackingBulk lead import via CSV/Excel	Small to large agencies	$19/month
Salesforce	AI-driven lead scoringAutomated lead assignmentMulti-channel lead tracking	Large enterprises, sales teams	$25/user/month
Brevo	Email & SMS automation for leadsContact segmentation & scoringCRM sync for centralized lead data	Email marketing agencies	$9/month
Zoho CRM	AI-powered lead prioritizationMulti-source lead captureCustom sales automation	Small businesses	$20/user/month
Zapier	No-code lead data transfersCRM & marketing tool integrationsAutomated lead follow-ups	Small to medium agencies	$30/month

5 Best Lead Management Software Solutions for Streamlining Sales and Conversions

We analyzed 15 softwares and selected these 5 based on lead tracking, automation, and scalability for efficient sales management. 

Our evaluation considered pipeline visibility, integration options, and ease of use. Each solution helps businesses capture, nurture, and convert leads effectively:

1. Agency Handy

Agency Handy is one of the best lead management software designed for agencies handling high volumes of client leads. 

It helps you track, qualify, and convert leads smoothly with structured workflows so no opportunity goes unnoticed. 

You can see where each lead stands by checking its status, source, and value, making it easier to focus on high-priority prospects and manage your pipeline effectively.

With built-in agent assignment, you can quickly assign leads to your team for follow-ups. The system logs the last interaction date, so you always know when it’s time to reach out. 

If you have an existing lead database, bulk import via CSV or Excel makes the transition effortless. 

To further streamline the process, custom intake forms let you collect key details before a lead enters your pipeline, ensuring better organization from the start.

Unlike Zoho CRM, which is built for general customer relationship management, Agency Handy is specifically designed for agencies that need structured lead tracking and client onboarding. 

While Zoho CRM offers AI-driven lead scoring, Agency Handy provides manual control over lead categorization, bulk data import, and onboarding workflows, giving you more flexibility. 

If your agency handles multiple clients, this hands-on approach ensures no lead gets lost in a generic CRM system.

In summary, Agency Handy is built for agencies needing a specialized lead management system. 

Its organized tracking, agent assignment, and seamless onboarding features make it as one of the best lead management software for small businesses and agencies that want to convert more leads without complexity.

Features of Agency Handy

These are some of the main features of Agency Handy:

Lead Tracking with Status, Source, and Value

You can track every lead in real time and categorize them by status, source, and potential value. This helps you understand where your leads are coming from, whether through social media, email campaigns, or referrals. 

Assigning a value to each lead allows you to prioritize high-potential prospects and focus on the ones most likely to convert.

Agent Assignment and Follow-Up Tracking

Easily assign leads to team members and ensure timely follow-ups with built-in tracking. The system logs every interaction, so your team always knows when a lead was last contacted. 

By keeping all follow-ups structured, it eliminates guesswork and prevents any lead from being forgotten.

Bulk Lead Import via CSV or Excel

If you already have a database of leads, you can import them in bulk using CSV or Excel files. 

The system automatically maps the data fields, so you don’t have to enter information manually. This saves hours of work and ensures all your leads are properly organized from the start.

Custom Intake Forms for Lead Qualification

You can create custom intake forms to collect detailed information from leads before they enter your system. This ensures that only qualified prospects move forward in your pipeline. 

By filtering leads at the start, your team can focus on those that align with your business needs.

Lead Pipeline Visualization

Agency Handy provides a clear visual representation of your sales pipeline, making it easy to track leads at every stage. You can instantly see which leads need attention and which are ready to close. 

With an organized view, managing multiple prospects becomes much more efficient.

Centralized Lead Database for Easy Access

All lead-related data is stored in one centralized dashboard, allowing your team to access contact details, notes, and interaction history in seconds. 

Instead of scrambling through emails and spreadsheets, your team can quickly find the information they need. This boosts collaboration and keeps workflows smooth.

Best Use Cases of Agency Handy for Lead Management

Managing leads effectively is key to growing your business, and Agency Handy makes the process seamless. 

Whether you’re handling inbound inquiries or outbound sales, this tool helps you track, organize, and follow up with leads efficiently. 

Here’s how different businesses can benefit from it:

• Marketing Agencies: If your agency runs ads, social media campaigns, or SEO services, tracking leads from different sources is essential. With Agency Handy, you can categorize leads, assign them to the right team member, and monitor progress in one place.
• Sales Teams in Agencies: For agencies that rely on direct outreach, keeping up with follow-ups is critical. Agency Handy logs every interaction, assigns leads to sales reps, and sets reminders for timely follow-ups.
• B2B Service Providers: If you offer consulting, design, or development services, qualifying leads before investing time in them is crucial. With custom intake forms, you can collect key details upfront and ensure your team engages only with high-value prospects.
• Freelancers Handling Multiple Clients: Even as a solo professional, managing incoming leads can be challenging. Agency Handy lets you import, organize, and track prospects easily, so you never forget to follow up.
• Growing Agencies Scaling Their Operations: When your agency starts attracting more leads, manually tracking them becomes impossible. Agency Handy automates assignments, centralizes data, and keeps your pipeline clear so you can scale without bottlenecks.

Pros of Agency Handy

• Tracks leads with status, source, and value for better organization and prioritization.
• Assigns leads to team members and logs last interaction for timely follow-ups.
• Supports bulk lead import via CSV/Excel, saving time on manual data entry.
• Offers custom intake forms to qualify leads before they enter the pipeline.
• Provides a clear visual pipeline to track lead progress and conversion stages.

Pricing of Agency Handy

• Solopreneur Plan: Costs $69/month for a monthly subscription or $49/month with annual billing. This plan supports up to 3 users and includes unlimited clients and orders, custom branding, task and project management, invoicing, team and client communication, and approval workflows.
• Teams Plan: Priced at $149/month when billed monthly or $99/month annually. Designed for teams of up to 10 users, it offers unlimited clients and orders, white-label branding, task and workflow management, invoicing, note-sharing, and collaboration tools for smooth client interactions.
• Pro Plan: Available at $199/month on a monthly plan or $149/month per month when billed annually. Built for larger teams of up to 30 users, it includes advanced customization, task and project management, invoicing, unlimited clients and orders, and enhanced communication features for better team and client coordination.

What Users Say About Agency Handy

Rating on Capterra: 5 out of 5

“Agency Handy is an all-in-one solution that has streamlined our operations, improved client satisfaction, and boosted team productivity. It’s an indispensable tool for any digital agency looking to scale their business efficiently.”
– Priyanka P.

Review on G2: 5 out of 5

“Handy is a fantastic client portal tool for agencies due to its user-friendly interface, making it easy for clients to access and navigate through the platform.”
– Andrew J.

Rating on Trustpilot: 3.8 out of 5

“I am extremely satisfied with Agency Handy. It has streamlined our client management process and has become an essential tool for our business operations.” – Vikas P

Why Should You Choose Agency Handy for Lead Management?

Agency Handy helps you capture, track, and convert leads without the usual hassle. It keeps everything organized so you can focus on growing your business. 

Here’s how it addresses key lead management needs:

Required Features	How Agency Handy Addresses It
Structured Lead Tracking	Categorizes leads by status, source, and value for better organization.
Automated Lead Assignments	Distributes leads to team members and logs follow-ups to prevent missed opportunities.
Bulk Lead Import	Uploads leads via CSV/Excel, making it easy to migrate existing data.
Custom Intake Forms	Collects key lead details before they enter your pipeline for better qualification.
Pipeline Visualization	Provides a clear view of lead progress, helping you focus on conversions.
Centralized Lead Database	Stores all lead details in one place, ensuring easy access for your team.

2. Salesforce

Salesforce is a top-tier lead management software built for businesses that need advanced automation, AI-driven insights, and scalable lead tracking. 

It lets you capture and nurture leads from multiple sources like emails, calls, and social media while keeping everything organized in one place.

With AI-powered lead scoring, Salesforce ranks prospects based on engagement and conversion potential. 

Workflow automation assigns leads, triggers reminders, and streamlines follow-ups. Its detailed reporting tools help businesses track sales trends and optimize pipelines.

While testing Salesforce, we found it ideal for large teams needing custom automation and deep analytics. However, its complexity and cost may not suit smaller businesses.

Compared to Brevo, which focuses on email and SMS nurturing, Salesforce delivers a full sales pipeline solution. 

If you need AI-driven scoring and enterprise CRM tools, Salesforce wins, but for email-based lead nurturing, Brevo is a simpler and budget-friendly choice.

Key Features of Salesforce

Here are some of the top features of Salesforce:

• AI-Powered Lead Scoring: Salesforce uses AI to analyze engagement, past behavior, and conversion likelihood, ensuring businesses focus on high-value leads.
• Multi-Channel Lead Capture: The platform automatically collects leads from emails, calls, social media, and web forms, centralizing them for easy tracking.
• Automated Lead Assignment: Leads are assigned to the right sales reps based on criteria like location, industry, or engagement level, improving response times.
• Workflow Automation: Businesses can automate lead follow-ups, task assignments, and email reminders, reducing manual workload and boosting efficiency.
• Pipeline and Forecasting Tools: Salesforce offers a visual pipeline with real-time forecasting, helping teams track lead movement and optimize conversions.

Pros of Salesforce

• AI-driven lead scoring prioritizes high-value prospects.
• Captures leads from emails, calls, and social media.
• Automates lead assignment, follow-ups, and tasks.
• Detailed reports track lead performance and trends.

Cons of Salesforce

• High pricing limits accessibility for small businesses.
• Complex setup requires training or technical expertise.

Pricing

Salesforce offers a range of pricing plans to accommodate businesses of various sizes and needs:

• Starter Suite: $25 per user/month, billed annually. This plan includes marketing, sales, and service tools, suitable for small businesses seeking an integrated CRM solution.
• Professional: $80 per user/month, billed annually. Designed for growing businesses, it offers customizable dashboards, collaborative forecasting, and advanced reporting features.
• Enterprise: $165 per user/month, billed annually. Aimed at larger organizations, this plan includes workflow automation, territory management, and advanced customization options.
• Unlimited: $330 per user/month, billed annually. Provides comprehensive functionality with 24/7 support, advanced analytics, and unlimited customization capabilities.

What Users Say About Salesforce

Review on G2:

Salesforce sales cloud a a suite of tools that help our leadership team make some sense of the pipeline and leads that are being worked on by our sales and marketing teams. It is somewhat complicated to integrate and get started with the Salescloud. it needs a village to run and maintain the data and its structures. It is somewhat a legacy tool, so at times can seem dated in terms of functionality. – Ankit K.

Review on Trustpilot:

This is not for small businesses. I have to work between salesforce and hubspot and find it difficult to work between the systems.

I also find the exact modifications challenging so its not too user friendly. – Jake levant

3. Brevo

Brevo is a lead management software designed for businesses that rely on email and SMS marketing to engage prospects. 

It helps capture, segment, and nurture leads with automated workflows, ensuring the right message reaches the right audience.

Its automation tools handle follow-ups, trigger campaigns, and personalize outreach based on lead behavior. Contact segmentation groups leads by engagement, making it easier to focus on high-potential prospects. 

Real-time analytics track email performance, helping businesses refine their marketing efforts.

During our experience with Brevo, we found it excellent for automated lead nurturing but noticed it lacks structured tracking for pipeline progression. 

It works well for email-driven engagement, but its focus on segmentation limits broader lead tracking capabilities.

While comparing it to Agency Handy, Brevo specializes in outreach, whereas Agency Handy offers structured lead tracking, source categorization, and status updates. 

For businesses needing pipeline visibility and lead progression, Agency Handy is the stronger choice.

Key Features of Brevo

Let’s explore some features of Brevo:

• Automated Lead Nurturing: Brevo automates follow-ups through email and SMS, ensuring leads receive timely and relevant engagement.
• Contact Segmentation: Leads are grouped based on behavior, preferences, and interactions, allowing businesses to send targeted campaigns.
• CRM Integration: The platform syncs with CRMs, keeping lead data centralized for easy tracking and management.
• Multi-Channel Campaigns: Businesses can engage leads through emails, SMS, and chat, creating a seamless communication flow.
• Lead Tracking & Engagement Analytics: Real-time reports provide insights into email opens, clicks, and responses, helping teams refine their strategies.

Pros of Brevo

• Automates lead nurturing through email and SMS campaigns.
• Segment leads based on behavior for targeted outreach.
• Built-in CRM keeps lead data organized and accessible.
• Real-time analytics track campaign performance and engagement.

Cons of Brevo

• Lacks advanced pipeline tracking for lead progression.
• Limited CRM features compared to full-scale solutions.

Pricing

Here are the pricing plans of Brevo:

• Free Plan: At no cost, this plan allows sending up to 300 emails per day, making it suitable for small businesses or those new to email marketing.
• Starter Plan: Starting at $9 per month, it includes 5,000 emails per month, with the option to increase the email limit as needed.
• Business Plan: Beginning at $18 per month, this plan offers advanced features such as marketing automation, A/B testing, and landing page creation, catering to growing businesses seeking more robust marketing tools.
• Enterprise Plan: Designed for large organizations with specific requirements, this plan provides custom features and pricing. Interested businesses should contact Brevo directly for a tailored quote.

What Users Say About Brevo

Review on G2:

Overall it’s pretty good! The design process could be updated a little more, but it’s on par with every other email marketing platform I have used. – Savannah G.

Review on Trustpilot:

Easy to use, efficient.

Sometimes I’d like to select more than one language for my contacts, and get more possibilities for changing the fonts.

Apart for this, both for my emails and for getting payments, Brevo is really serving me well. – Robert

4. Zoho CRM

Managing leads efficiently is essential for business growth, and Zoho CRM provides a structured way to do it. 

It helps businesses capture, organize, and nurture leads from multiple sources, including emails, social media, and website forms. AI-powered lead scoring ensures that high-value prospects get the right attention.

The platform’s workflow automation allows teams to assign leads, set follow-up reminders, and streamline sales tasks. 

As a lead management app, Zoho CRM also offers built-in communication tools for engaging with leads via calls, emails, and live chat. The real-time analytics dashboard helps track lead conversion rates and sales trends.

While using Zoho CRM, we found it feature-rich and cost-effective but noticed that its interface can feel overwhelming for small teams.

Compared to Zapier, which focuses on automating lead data transfers between apps, Zoho CRM offers a full-fledged system for tracking and managing leads. 

If you need a structured CRM-driven approach, Zoho CRM is a better fit, but for automation between tools, Zapier is the stronger choice.

Key Features of Zoho CRM

These are features of  Zoho CRM of lead management:

• AI-Powered Lead Scoring: Zoho’s AI, Zia, predicts lead conversion chances by analyzing engagement and past interactions.
• Multi-Channel Lead Capture: Leads from emails, calls, social media, and website forms are automatically collected and stored in one place.
• Automated Lead Assignment: Leads are assigned to sales reps based on location, priority, or custom rules, ensuring fast follow-ups.
• Workflow Automation: Businesses can automate follow-ups, task assignments, and status updates, reducing manual effort.
• Sales Pipeline Management: A visual pipeline helps teams track leads at different stages and forecast potential conversions.

Pros of Zoho CRM

• AI-powered lead scoring helps prioritize high-converting prospects.
• Captures leads from emails, calls, and social media.
• Workflow automation streamlines lead follow-ups and assignments.
• Built-in communication tools enable direct lead engagement.

Cons of Zoho CRM

• Feature-rich interface can feel overwhelming for beginners.
• Customization options require time and technical setup.

Pricing

Zoho CRM offers a variety of pricing plans:

• Free Edition: Ideal for small teams, this plan supports up to three users and includes basic CRM functionalities.
• Standard Plan: Priced at $14 per user/month (billed annually), it offers features like sales forecasting, multiple pipelines, and custom dashboards.
• Professional Plan: At $23 per user/month (billed annually), this plan includes email integration, inventory management, and workflow automation.
• Enterprise Plan: For $40 per user/month (billed annually), it provides advanced customization, AI-powered sales assistant, and enhanced analytics.
• Ultimate Edition: At $52 per user/month (billed annually), this top-tier plan offers advanced business intelligence, enhanced feature limits, and premium support.

What Users Say About Zoho CRM

Review on G2: 

Zoho CRM helped us to manage our customers and improve sales team productivity – Nyjil N.

Review on Product Hunt: 

I think it’s a great tool, very comprehensive, but sometimes it’s too slow for my workflow. It feels like I’m connected to the intranet.- Florencia Migliorisi

5. Zapier

Manually transferring lead data between apps slows down your workflow. Zapier eliminates this by automating lead management, ensuring every new lead is instantly directed to the right platform. 

Whether leads come from web forms, emails, or CRM tools, Zapier seamlessly connects apps and moves data in real time.

With no-code automation, you can set up triggers that assign leads, send automated follow-ups, or update CRM records without manual input. 

Its vast integration library allows businesses to link thousands of tools, making it an ideal solution for those using multiple lead capture platforms. Pre-built workflow templates further simplify the setup process.

From our experience with Zapier, it’s perfect for reducing repetitive tasks, but it lacks built-in lead tracking and pipeline management.

Unlike Salesforce, which provides AI-powered lead scoring and sales tracking, Zapier focuses purely on automation. 

If your priority is lead organization and CRM insights, Salesforce is the better fit, but for automating workflows across platforms, Zapier excels.

Key Lead Management Features of Zapier

Here are the top lead management features of Zapier:

• Seamless Lead Data Transfers: Zapier automates the movement of lead data across apps, eliminating the need for manual entry.
• No-Code Workflow Automation: Users can build custom workflows to assign leads, trigger follow-ups, and update CRM records automatically.
• Smart Lead Routing: The platform directs leads to the right team members based on predefined criteria like location or priority.
• Instant Lead Capture Notifications: Businesses receive real-time alerts when a new lead is added, ensuring quick engagement.
• Extensive App Integrations: Zapier connects with thousands of tools, keeping lead data synchronized across CRMs, email platforms, and databases.

Pros of Zapier

• Automates lead data transfers between multiple apps.
• No-code workflow automation simplifies lead management tasks.
• Instant notifications ensure quick lead follow-ups.
• Integrates with thousands of CRMs and marketing tools.

Cons of Zapier

• Lacks built-in lead tracking and pipeline management.
• Advanced automation requires a paid plan.

Pricing

These are pricing of Zapier:

• Free Plan: Allows users to create up to 5 single-step Zaps, with a limit of 100 tasks per month. This plan is suitable for individuals or small teams beginning with automation.
• Professional Plan: Starting at $19.99 per month, this plan includes unlimited Zaps, advanced features like multi-step Zaps, and access to premium apps. It’s designed for professionals seeking more robust automation capabilities.
• Team Plan: Priced at $299 per month, the Team Plan offers collaborative features, shared app connections, and higher task limits, making it ideal for teams managing complex workflows.
• Enterprise Plan: For large organizations, the Enterprise Plan provides advanced security features, custom data retention, and priority support. Pricing is customized based on specific requirements.

What Users Say About Zapier

Review on G2: 

AS small business owner, Zapier is very helpful for me, it is helping me to connect multiple services and setup automation things, its improve our customer experience as well. – Brinda M.

Review on Product Hunt: 

Obviously it’s a great tool for integrations, it helps us create our catalogs and then send them via email to our clients. But Zapier is not 100% intuitive, it took me some time to figure it out. Less tech-savvy people might struggle! But overall, Zapier is nice. – Alexis P.

Key Features to Consider While Choosing Lead Management Software

When selecting a lead management software, certain features are essential for efficient lead tracking, organization, and conversion. Below are the most important features to look for:

Structured Lead Tracking

A good tool should let you categorize leads by status, source, and value so you always know which ones need attention. 

This helps you focus on high-priority prospects instead of wasting time on unqualified leads. Without proper tracking, it’s easy to lose potential clients in the pipeline.

Automated Lead Assignment

Assigning leads manually takes time and increases the chance of missed follow-ups. Software that automatically assigns leads to the right team members based on set rules ensures faster response times.

Bulk Lead Import & Data Management

If you handle a large number of leads, manually adding them is frustrating and time-consuming. 

A system that lets you upload leads via CSV or Excel saves hours of work and prevents data entry errors. It also ensures all lead details are stored in one place for easy access.

Customizable Intake Forms

Not all leads are worth pursuing, and intake forms help you collect key details upfront to qualify them properly. A system with customizable lead forms lets you ask for relevant information like budget, needs, or project timelines.

Visual Sales Pipeline & Forecasting

Without a clear pipeline, tracking where each lead stands can get messy. A visual dashboard showing lead progression helps you understand which deals are close to closing. Forecasting tools also help predict future sales, making planning much easier.

Workflow Automation

Manually tracking follow-ups, reminders, and lead progress slows down productivity. 

Automated workflows handle these tasks for you, ensuring leads move through the sales funnel without delays. This reduces workload and keeps everything running smoothly.

CRM & Third-Party Integrations

Your lead management tool should connect seamlessly with email, marketing, and customer support platforms. Integrations allow for consistent tracking and engagement, so no lead falls through the cracks. A system that syncs data across apps saves time and effort.

Multi-Channel Lead Capture

Leads come from different sources, and you need a tool that collects them from emails, calls, social media, and web forms. Having everything in one place keeps things organized. It also helps you track which channels bring in the best leads.

AI-Driven Lead Scoring

Sorting through leads manually to find high-value prospects can be overwhelming. AI-powered lead scoring ranks leads based on engagement and likelihood to convert so your team knows who to prioritize.

Reporting & Analytics

Good lead management software should provide detailed insights into conversion rates, lead sources, and sales performance. 

Clear reports help you understand what’s working and where you need to improve. Without data, optimizing your lead strategy is just guesswork.

So, What’s the Best Lead Management Software?

We analyzed multiple lead management software solutions, comparing their features, ease of use, and pricing. 

After careful evaluation, Agency Handy stood out as the best choice. 

It offers structured lead tracking, automated assignments, bulk data import, and a clear sales pipeline, making it easy to manage leads without extra hassle. 

Whether you are a small agency or a growing business, this tool keeps everything organized and ensures you never miss a follow-up.

With custom intake forms, automation, and seamless integrations, you can streamline your entire lead process. The interface is simple, so you can start using it without a steep learning curve. 

Responsive customer support is always available to help when needed. Unlike many tools that limit free trials, Agency Handy gives you unlimited free access, so you can explore its features without pressure.

If you focus on lead nurturing through email and SMS, Brevo is a solid alternative. If you need AI-driven lead scoring and advanced CRM features, Salesforce is another option. 

But if you want an affordable, simple, and effective solution for lead tracking and automation, Agency Handy is the best overall choice.

Conclusion

Managing leads is easier when you have the right lead management software. It helps you track, organize, and convert leads by automating tasks and keeping data in one place.

After analyzing different tools, we found that some perform better than others. Agency Handy is the best choice for a simple and efficient system to manage leads. 

However, there are other options available, and the right one depends on your needs.

No matter what you choose, a structured and automated lead management system will save you time and improve conversions. 

The right software keeps your leads organized and your sales process smooth.

FAQs

Are there any good lead management software free options?

Yes, some tools offer free plans with basic features like lead tracking and follow-ups. However, if you need more advanced automation and reporting, upgrading to a paid plan is often necessary.

Can lead management software integrate with other business tools?

Yes, most tools connect with CRMs, email marketing, and automation platforms. These integrations ensure seamless lead tracking across different systems. Some also offer API access for custom integrations.

Is lead management software only useful for sales teams?

No, marketing and support teams also benefit from it. Marketers track campaign leads, while support teams use it for follow-ups. It helps improve engagement across departments.

What are some lead management software examples?

Popular lead management software examples include Agency Handy, Salesforce, Zoho CRM, Zapier. Each tool specializes in different aspects, such as automation, CRM integration, or lead nurturing.